Meet Coconut Water’s New Rival: Maple Tree Water
What makes maple tree water … uh, sap … unusual is that commodity food products typically become more expensive after processing because of the manufacturing and waste costs. Artichoke hearts, for example, are more expensive per pound than buying fresh artichokes and boiling them. But maple water is a contradiction. The additional value comes about when someone doesn’t boil it for 24 hours to reduce a batch to a much smaller, concentrated amount of thick syrup.